Seven years.
A lot of industries.
From luxury automotive dealerships to non-profit volunteer drives, real estate to dance studios. The industries are different. The approach is always the same: understand the business, build what works, and measure what matters.
Where I've worked
Before going independent, I spent years as the web and ads person inside in-house marketing teams.
Luxury Automotive
Audi and Porsche dealerships, Calgary
In-house marketing for two of Calgary's premium automotive dealerships, both carrying national luxury brands. Lead generation campaigns, website content, paid advertising, and social media. High-value product, demanding standards, competitive market.
Food Service and Logistics
In-house, full digital spectrum
Two and a half years as the sole content and marketing specialist across four distinct company brands under one roof. SEO, PPC, social ads, email, web design, blog writing, and photography. Every channel, every brand, simultaneously.
Independent Consulting
Small business and non-profit clients
Working directly with small businesses and non-profits across energy, healthcare, holistic health, psychology, dance, fitness, hair and skin, and more. Hands-on support from strategy through execution, tailored to each client's goals and budget.
Selected projects
A few examples of the kind of work I do. Client names kept private.
Built a brand from scratch alongside the founder. Website, social media, email campaigns, and Google Ads all running together. Now competing for top search positions against established utility companies.
New website and Google Ads for a grand opening. Focused on getting local families in the door quickly with a tight budget.
817% ROAS
Return on ad spend, grand opening campaign
Two separate ad strategies running simultaneously: local service ads targeting the surrounding neighbourhood, and national shopping campaigns for product lines carried across Canada.
Educational blog content and paid ads working together to drive product sign-ups. Organic traffic from articles, conversions from ads. Taking on major utility providers in search.
Consumer retail and B2B warehousing leads running at the same time. Two very different audiences, one consistent approach. Ongoing web work and content creation across multiple brands.
Platform migration and clean website rebuild to get the organization properly set up online. Simple, practical project with a focus on accessibility and making it easy for volunteers and donors to take action.
Photography background
Before focusing full-time on marketing, I spent years shooting events, sports, and professional real estate photography for one of the largest real estate names in Alberta. That background shapes how I think about visual content, brand presentation, and what actually makes someone stop scrolling. Most marketers don't have it, and it shows up in the work.
Want results like these?
Book a free call and let's talk about what you're trying to do.